Who We Are

Lada’at – Choose Well is the leading organization in Jerusalem promoting healthy sexuality and sexual and reproductive health, working to ensure that all individuals have full access to information and are supported in making the right choices for themselves. Through educational programming, counseling, support during times of crisis, outreach, advocacy and accessible information, Lada’at is able to provide essential knowledge and facilitate positive discourse on healthy sexual behavior and sexual and reproductive health in Israel, with a particular focus on Jerusalem and its environs.

We at Lada’at focus on four principles of healthy sexuality:

• Freedom of choice regarding relationships and sexuality without societal/cultural pressure
• Full access to accurate and reliable information regarding sexual and reproductive health, including contraception and sexually transmitted diseases
• Freedom of expression in respect to sexual and relationship choices without fear of intimidation, humiliation or violation of personal safety
• Consent as a foundation for conscious and healthy sexual behavior based on mutual respect

Lada’at’s activities are organized around a model of concentric circles – the individual (counseling), the group (educational programming), the community (building community and outreach), the general public (access to information) and the system (advocacy for policy change and raising public awareness) – wherein changes that occur in each circle influence the others. Through our work, each year we help hundreds of thousands of teens and adults develop healthy sexual behavior, protect their sexual health and make informed decisions.

• Education is the first step in raising awareness to the importance of the principles of healthy sexuality and safeguarding one’s sexual and reproductive health. We facilitate a range of workshops, providing reliable information and facilitating open discussion with teens, education professionals and parents in schools and other educational frameworks, including schools for youth-at-risk. Through our programming, we reach some 6,500 teens each year, as well as approximately 300 education professionals and parents.
• Our counseling center in Hebrew and Arabic offers discreet one-on-one counseling, in-person or via phone or chat, on subjects such as contraception, unplanned pregnancy and STIs. Our hotline responds to urgent questions in the event of emergency and our mobile counseling unit reaches those in need of extra help in accessing our services in places such as the women’s shelter, the community center serving asylum seekers and meeting places for at-risk youth. Each year we help some 1,300 people, free of charge.
• Providing wide-reaching access to information in Hebrew and Arabic to the general public: Our Instagram, Facebook and Tiktok presence in Hebrew and Arabic engages thousands of users per month via appealingly designed and relevant content. In addition, our website in Hebrew and Arabic draws some 300,000 users per year with the most comprehensive information in the country – and the only local source in Arabic.
• Our community outreach department offers lectures and workshops to a wide variety of groups not served by our educational programming, such as parents of young children, gap-year participants, university students and healthcare workers, and to train a group of young activists to serve as ambassadors for healthy sexuality.
• We advocate for policy change in collaboration with other organizations, contributing our knowledge from the field in Knesset committee panels and work with decision makers, and use media as a tool for social change. We promote human rights such as access to contraception and abortions, laws such as subsidizing abortion procedures (2014) and abolishing mandatory pre-procedure committee approval (pending), and the improvement of women’s health services in East Jerusalem.